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Advocacy campaign: 'At the Tipping Point: U.S. Leadership to End AIDS, Tuberculosis & Malaria'
Project type
Advocacy Campaign
Date
April 2018
Location
Washington, DC
I led a team to write, edit, publish, and promote this advocacy report, “At the Tipping Point: U.S. Leadership to End AIDS, Tuberculosis and Malaria."
Our cross-channel advocacy campaign included:
- An op-ed in The Hill (https://rb.gy/0il5zs)
- A standalone infographic (https://rb.gy/84a7d3)
- A live chat with global health advocates (https://rb.gy/4szw42), which saw 487 tweets viewed more than 7.3 million times by the end of launch day
- An earned media mention in the New York Times, with the report linked as the call-to-action in this interactive piece on malaria (https://rb.gy/jty05k)
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